Meat Free Menu Take Over!
What’s so special about the vegan market? Well…
In 2019 the number of people defining themselves as vegan soared by 62% (more than 400,000) and by 2021, an estimated 12 million Brits (23% of the population) will be vegetarian, vegan or pescatarian.
It’s easy to see why, when cutting down on your meat consumption can improve your health and reduce your carbon footprint – in fact, if every family in the UK removed the meat from just one meal a week, it would have the same environmental impact as taking 16 million cars off the road!
The point is, we know you want more meat-free products, and student unions’ in particular are looking to reduce their carbon footprint and increase the meat-free/plant-based options on their menus. That’s why Stone Willy’s Kitchen has been working with some really innovative suppliers across the country to bring a menu to our student union customers and beyond that is packed full of flavour and decidedly decadent toppings!
Partners include THIS™ and their absolutely fan-clucking-tastic Salt & Pepper Chicken pieces, featured on our THIS™ Isn’t Chicken BBQ Pizza, as well as Vivera® and their plant based shawarma, which is the star of our Shawarma Kebab – perfect for your end of night snack without any of the guilt! That’s just the tip of the iceberg though, because we’ve got a whole range of vegan products available to suit even the biggest of meat-lovers.
Thinking of cutting down your meat consumption? Look out for our Meat Free Takeover coming to our sites across the UK in January in support of Veganuary!
The Stone Willy’s Team
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Why you need to take the vegan market seriously:
- The number of vegans in Great Britain quadrupled between 2014-2019
- Orders of vegan meals grew 388% between 2016 and 2018 and they are now the UK’s fastest-growing takeaway choice
- Between November 2019 and November 2020, vegan food orders via Deliveroo shot up 115%
- The UK’s purchase and consumption rates of vegan food products are the highest in Europe – and account for nearly a third of the European meat alternative market.
- Worldwide, the UK is the most popular country for veganism (Google Trends Report)
- Vegans and vegetarians look set to make up a quarter of the British population in 2025, and flexitarians just under half of all UK consumers
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